To capture and celebrate a remarkable year, Zluri launched its "2023 Yearly Rewind" motion design video on LinkedIn. Aimed at both customers and stakeholders, this vibrant video spotlights Zluri’s biggest achievements, innovations, and recognitions throughout 2023, using bold visuals and dynamic animation.
Objective
The project's primary goal was to concisely showcase all major milestones Zluri reached in 2023. Rather than a static year-end report, the team wanted to create an engaging, easily shareable asset that would resonate on social media and underscore Zluri’s continued momentum in the SaaS landscape.
Concept & Visual Language
Style: The video embraces a modern, playful aesthetic with a bold color palette and graphic elements to maintain high energy.
Motion: Fast-paced transitions, animated typography, and dynamic highlights keep the narrative snappy and lively.
Branding: Elements like Zluri’s distinctive logo and color scheme are woven throughout for cohesion.
Key Highlights Featured
Over 100 Feature Releases: The video spotlights the sheer volume of product innovations shipped, emphasizing "awesome features" as a key theme.
Major Product Hits: Standout features such as Zero Touch Onboarding, Auto-remediation, Lifecycle Management, Continuous Optimization, Group Management, Open APIs, Access Reviews, and more are highlighted as Zluri’s “Greatest Hits.”
Industry Recognition: Zluri’s growing influence is underscored by recognitions from leading industry analysts like Gartner, GigaOm, and Forrester.
SaaS Impact: The messaging reiterates the company’s rising profile within the world of SaaS, reflecting both customer wins and thought leadership.
Tools & Workflow
Adobe XD: Used extensively for designing storyboards, laying out scenes, and crafting branded graphic assets, ensuring visual consistency and smooth handoff to motion design.
After Effects: Brought the visuals to life through kinetic typography, transitions, and motion graphics, adding energy and polish to each scene.
Conclusion
The Zluri 2023 Yearly Rewind motion design video stands as an exemplary fusion of storytelling and design. Crafted using After Effects for animation and Figma for visual assets, the project delivered a memorable recap that communicates Zluri’s spirit of innovation and excellence in an impactful, share-worthy format. This approach not only celebrates past achievements but also energizes Zluri’s community heading into the next year.