Zluri Roadshow Series 2024 Teaser Motion Design

For Zluri’s Roadshow Series 2024, we crafted a high-energy teaser video, purpose-built to rally IT & Security leaders across major cities. Hosted on Zluri’s official LinkedIn channel, this campaign sets the tone for a nationwide series of vibrant, in-person gatherings where tech professionals network, experience gourmet cuisine, enjoy recreational activities like golf, and see firsthand the value Zluri brings to their organizations.

Creative Approach

Visual Identity & Motion Language:

• Leveraged a world-map inspired dotted motif as the visual foundation, reinforcing the theme of travel and global community.

• Dynamic, fast-paced animations and match cuts encourage excitement about the journey and the diverse events awaiting attendees.

Key Design Highlights:

• Clean, bold typography with selective color highlighting to draw attention to actionable elements and key themes (“Series,” “cities,” “treat your palate”).

• Seamless transitions reflecting the idea of continuous movement, echoing how the roadshow traverses multiple cities.

• Collage grid showcasing moments of food, networking, and leisure, enriching the narrative with a sense of variety and anticipation.

Brand Consistency:

• Incorporated the Zluri brand’s colors and iconography to ensure strong brand recall.

• Modern, minimalist design complements the innovative, tech-forward spirit of the brand.

Tools & Workflow

• Figma: Used for conceptualizing the storyboard, UI elements, and laying out the visual grids. Allowed for rapid prototyping and team collaboration during the initial design phase.

• Adobe After Effects: Brought the visuals to life with expressive motion graphics, smooth match cuts, and kinetic text animations. Used advanced timing controls to convey energy and keep the pacing lively throughout the teaser.

Production Milestones

• Prototyping and visual planning in Figma.

• Asset import, composition, and animation in After Effects.

• Iterative feedback loops to align visual style with Zluri’s brand messaging.

• Final export optimized for LinkedIn delivery.

Outcome

The resulting teaser is a visually striking, compelling invitation designed to spark curiosity and enthusiasm among IT & Security leaders. It positions the Zluri Roadshow as not just a tech event, but an experience—blending professional growth with memorable social moments across cities.

This project exemplifies how strategic motion design, paired with an understanding of the target audience, can elevate event marketing and foster meaningful engagement within the tech community.