Zluri’s latest motion design video marks an exciting chapter in the brand’s evolution, heralding the upcoming launch of their newly revamped website and enhanced UI. Released on Zluri’s official LinkedIn channel, the teaser’s primary goal is to create intrigue, inspire anticipation, and offer viewers a glimpse of the future of SaaS management with Zluri 2.0.
A Curiosity-Driven Narrative
The video guides viewers through a sequence of dramatic transitions and layered text reveals, setting the stage for “the big reveal” on April 28th. With carefully crafted taglines like “The wait is almost over” and “The next evolution in IGA is coming,” the narrative teases transformative changes while never giving everything away.
Visual Techniques and Tools
3D UI Visuals: The UI is showcased in three-dimensional space, elevating the product experience with cinematic depth of field and satisfyingly smooth camera movements. This approach not only highlights the aesthetic improvements but also communicates the sophistication of the upcoming interface.
Interactive Animations with Rive: The video features snippets of interactive animations built with Rive, emphasizing the modern, dynamic nature of the new website. Viewers are treated to smooth micro-interactions and responsive visuals that reinforce Zluri’s renewed focus on user engagement and delight.
Production Workflow:
Figma was used for UI design and mockups, enabling a rapid, collaborative iteration on layouts and user flows.
After Effects powered the motion graphics, with intricate transitions, text animations, and 3D compositing to bring Figma designs to life in video form.
Rive enabled the creation and demonstration of real interactive animations, highlighting Zluri’s new interactive capabilities beyond static visuals.
Impact
Through visually engaging storytelling and modern animation, the teaser doesn’t just announce a website launch—it positions Zluri at the forefront of IGA (Identity Governance and Administration) innovation, and invites the audience to be part of this next step. The strategic blend of cutting-edge visual effects and seamless UI/UX previews ensures viewers are left curious and eager for the full reveal.
Tools Used: Figma (UI Design), After Effects (Motion Design), Rive (Interactive Animations)
Objective: Generate excitement, build anticipation, and establish Zluri as a leader in contemporary SaaS UI/UX.